Q1 2025 Social Networking App Performance in Italy

In the first quarter of 2025, the social networking app landscape in Italy showed varied trends across the top five applications. Here's a closer look at their performance based on data from Sensor Tower.

Threads experienced fluctuations in weekly downloads, starting at around 89K in early January and peaking at approximately 93K mid-month. By the end of March, downloads settled to about 75K. Active users for Threads showed a slight increase, starting from 3.3M and reaching a peak of 3.5M in March.

Google Meet saw a significant rise in weekly downloads, starting at 16.5K and climbing to a high of 38.7K mid-quarter. Active users also demonstrated a positive trend, growing from 1.1M to over 1.6M by the end of March.

Telegram Messenger maintained steady weekly downloads, hovering around 70K, with a slight drop to 53K at the quarter's end. Revenue for Telegram increased significantly, reaching over $88K in early March. The app's active user base remained robust, fluctuating around 15M.

Facebook saw a consistent download trend with numbers around 71K in early February, declining slightly to about 54K by late March. Revenue remained stable, with weekly figures mostly staying around $26K. Active users for Facebook were steady, maintaining around 23M throughout the quarter.

小红书 – 你的生活兴趣社区 recorded a dramatic spike in downloads, reaching 269K in mid-January before declining to approximately 2K by the end of March. Revenue saw a notable surge in mid-February, peaking at over $20K. Active users increased significantly to 272K in January but tapered off to about 46K by the quarter's end.

These insights provide a snapshot of the dynamic social networking app market in Italy. For more detailed analytics and trends, visit Sensor Tower.